Bangkok, 1 December 2015 – Worldwide Connection Co., Ltd announced today that it has added Cannondale, a premium brand of Dorel Industries (TSX: DII.B; DII.A) to its portfolio of products in Thailand, making it the exclusive distributor for the brand. This is in addition to the other Cycling Sports Group products that it has distributed in Thailand for the past 15 years, including GT, Schwinn and Mongoose.
“Cannondale is excited with the growth in ridership and cycling culture in Thailand over the past few years. We want to be able to provide Thai cyclists with the best of our breakthrough design and cutting edge performance for however they choose to ride,” commented Jeff Weiss, Senior Vice President of International Sales, Cycling Sports Group. “As our sole distributor, Worldwide Connection will be the key driving force in building the Cannondale brand in Thailand – not only with its strong network nationwide, but also with its vision, commitment to excellence in customer service and experience in the industry.”
Choochai Ophaswongse, Chairman of Worldwide Connection, said, “In 1999, we initiated our first collaboration with Dorel Sports. From that time on, our trusted partnership kept growing and building credibility and confidence for the brands in our portfolio throughout Thailand. Having Cannondale on board has been yet another extremely exhilarating involvement. We are excitedly looking forward to providing Thai riders with our superior global standard services, and supporting distributors all over Thailand.”
Worldwide Connection’s integrated facilities, extensive nationwide network and dedicated services are ready to serve all Cannondale customers as the brand’s exclusive distributor in Thailand. Worldwide Connection and Cannondale, in partnership with Dorel Sports, started with an exclusive distributorship of Mongoose bicycles in 1999, GT and Schwinn bicycles in 2006 and 2007 respectively, and finally Cannondale, as a new milestone, in 2015.
ABOUT WORLDWIDE CONNECTION CO., LTD.
Worldwide Connection is Thailand’s leading premium distributor of many elite bicycle brands with more than 25 years of experience and enduring success. Its legacy began with the invention of the infamous local brand bicycle, Pheasant. Among Worldwide Connection’s extensive portfolio, some of the brands of note are Mongoose Bicycles, GT, Schwinn Bicycles, Charge Bikes and Cannondale.
Through its partnership with Dorel Sports, Worldwide Connection has had a remarkably successful track record with awards such as: Outstanding Marketer of the Year (2014), GT Distributor of the Year (2013), Mongoose Distributor of the Year (2009 and 2012), and Outstanding Marketer of the Year (2007). Together with its extensive and country-wide dealership network, Worldwide Connection has taken an important strategic step by strengthening its position as a leader in bicycle industry.
With the Chairman’s envisioned future, its world-class service, and commitment to excellence, Worldwide Connection brings the top class experience to all bike lovers and great riders in Thailand.
Cannondale is a premium brand of Cycling Sports Group, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse cycling brands, including GT, Schwinn, Charge, SUGOI and Fabric. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 11,200 people in facilities located in twenty-five countries worldwide. With a reputation for continuous innovation and quality, Cannondale is a global industry leader with a strong heritage in design, development and manufacturing of high performance bicycles, apparel and accessories.